Comparison
Teve vs Unicommerce: B2B commerce vs marketplace OMS
Unicommerce manages your D2C orders across Amazon, Flipkart, Myntra, Meesho, and your own Shopify. Teve manages your B2B commerce — the dealer pricing tiers, the channel partner network, the per-buyer authentication. Different jobs, sometimes both needed.
Side-by-side
| What we compared | Teve | Unicommerce |
|---|---|---|
| Built for | Manufacturers, distributors, wholesalers running B2B commerce | D2C brands selling on Amazon/Flipkart/Myntra/Meesho/own site |
| Pricing model | Per-buyer-segment pricing (dealer A vs distributor B vs export C) | Catalogue prices synced to marketplaces |
| Buyer authentication | Approved-buyer-only access; KYC + GST verification | Open marketplace customer; no per-buyer access control |
| Order minimums | Per-buyer MOQ rules | Marketplace platform rules; minimal per-buyer customisation |
| Channel partner management | Built-in dealer / distributor onboarding, territories, commissions | Not designed for channel relationships; warehouse + courier focus |
| Quote-to-order workflow | Buyer requests pricing → quote → PO → invoice | Marketplace flow: cart → checkout → ship; no quote layer |
| Inventory model | Per-buyer / per-region inventory visibility | Centralised inventory across marketplaces |
| GST & B2B billing | Built-in GST B2B invoicing, B2C optional | GST handled via integrations with Tally/Zoho |
| Best for | Manufacturers and distributors with dealer networks | D2C brands managing multi-marketplace fulfilment |
When Unicommerce is the right pick
- You're a D2C brand selling on Amazon, Flipkart, Myntra, Meesho — the marketplace order routing is your bottleneck.
- You sell to end-consumers; per-buyer pricing isn't relevant.
- Inventory orchestration across multiple warehouses + multiple courier partners is your operational pain.
- You want to pull marketplace orders into a single dashboard with shipping label generation.
When Teve is the right pick
- You're a manufacturer, distributor, or wholesaler with a dealer network — buyers are businesses, not consumers.
- Dealer-tier pricing is critical — Dealer A sees different rates than Distributor B sees different rates than Export C.
- Approved-buyer-only access is non-negotiable — no public catalogue, no consumer browsing.
- Quote-to-order workflow matters — buyers expect a quote step before raising the PO.
- GST B2B invoicing has to be native, not bolted on via Tally integration.
When you might need both
Manufacturers extending into D2C — running a B2B dealer network on Teve and a consumer-facing Amazon/Flipkart presence on Unicommerce. The two systems share inventory at the source; everything else (pricing, buyer access, fulfilment routing) operates separately. This is the typical pattern for ₹20-100cr Indian manufacturers entering the B2C space without disrupting their B2B distribution model.
For the wider playbook on what a B2B ecommerce platform should actually do, read What is a B2B ecommerce platform? A buyer's checklist.
Frequently asked
What's the actual difference between Teve and Unicommerce?
Different sides of Indian commerce. Unicommerce is order management for D2C brands selling across Amazon, Flipkart, Myntra, Meesho, and their own Shopify site — its core value is centralised inventory and shipping orchestration across marketplaces. Teve is B2B commerce for manufacturers and distributors selling to dealer networks — its core value is per-buyer pricing, approved-buyer-only access, and channel-partner workflows. They're not really competing; they serve different commerce models.
If I'm a manufacturer who also sells D2C on Amazon, do I need both?
Possibly yes. Unicommerce (or Vinculum, Browntape, Eshopbox — same category) handles the marketplace side. Teve handles the B2B / dealer side, where each buyer sees their own pricing, MOQ rules, and credit terms. Trying to use Unicommerce for B2B fails because there's no per-buyer authentication or pricing tier; trying to use Teve for marketplace orders fails because Teve doesn't integrate with Amazon/Flipkart APIs.
What does Teve actually do that Shopify B2B doesn't?
Three things. (1) GST B2B invoicing native to Indian compliance — Shopify B2B is a global product and GST handling is bolted on. (2) Channel-partner workflows (territory management, dealer commissions, distributor onboarding) — Shopify doesn't model channel-partner relationships. (3) Quote-to-order flow — Indian B2B buyers expect a quote step before placing the PO; Shopify is built around cart-to-checkout. Shopify B2B works for some Indian D2C-extending-into-B2B cases; for traditional manufacturers with dealer networks, it leaves money on the table.
How does Teve handle dealer pricing tiers?
Each buyer is tagged with a segment — "Dealer Tier A," "Distributor," "Export," "Project EPC," etc. Catalogue prices have per-segment rules: Dealer Tier A sees -25% off list, Distributor sees -35% off list with MOQ 100, Export sees a different SKU set entirely. The buyer logs in and sees only their pricing — no exposure of other buyers' rates. This is non-negotiable in Indian B2B and is what most generic ecommerce platforms get wrong.
Does Teve replace SAP or Oracle B2B portals?
No. SAP and Oracle B2B portals are enterprise-tier, deeply integrated with the company's ERP, and priced for ₹100cr+ manufacturers. Teve is built for the SMB-to-mid-market segment (₹5-100cr revenue) where the SAP/Oracle setup is overkill but a Shopify-style platform is undersized. The implementation cost gap is typically 10-50×.
Can my dealers self-serve, or does my sales team have to enter every order?
Self-serve is the point. Each dealer logs in to their own portal, sees their pricing, places orders 24/7, downloads invoices, tracks dispatches. The sales team's role shifts from "order processor" to "relationship manager" — they handle exceptions, quote escalations, and account growth instead of typing in PO numbers. Most Teve customers see sales team capacity free up by 30-50% within the first quarter.
Try it
Channel-partner commerce, done right.
Per-dealer pricing, per-buyer access, GST B2B native — for Indian manufacturers and distributors.