Retention is the real growth engine

Every growth chart eventually flattens if retention is weak. The real engine is repeat use, because it lowers acquisition costs and raises lifetime value.

Where retention is won

• A clear first win in the first session
• A habit loop that makes return natural
• A value story that grows with time

How to read the signal

Watch what people do in week two, not just week one. If they return without prompts, your product has earned a seat in their routine.