Narratives move markets
Data decides later. Stories decide first. Strong narratives simplify complexity and guide where attention flows.
People do not buy spreadsheets. They buy meaning. A narrative gives the market a simple reason to care and a simple way to repeat the story.
What a strong narrative does
- Explains why now
- Clarifies the customer win
- Positions the product as inevitable
Guardrails
A story is powerful only if it matches reality. When the product fails to deliver, the narrative turns into noise.
Series themes
Signal Harvest
- Market shifts
- Adoption signals
- Opportunity briefs