Insights

Narratives move markets

Data decides later. Stories decide first. Strong narratives simplify complexity and guide where attention flows.

Narratives move markets

People do not buy spreadsheets. They buy meaning. A narrative gives the market a simple reason to care and a simple way to repeat the story.

What a strong narrative does

  • Explains why now
  • Clarifies the customer win
  • Positions the product as inevitable

Guardrails

A story is powerful only if it matches reality. When the product fails to deliver, the narrative turns into noise.

Series path

Signal Harvest

Emerging opportunities, market shifts, and the signals worth tracking.

Part 3 of 3

  • Market shifts
  • Adoption signals
  • Opportunity briefs

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Consistency compounds

Consistency compounds

Markets reward the teams that show up every week. Consistent execution is the quiet advantage that beats hype.

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