Distribution beats polish

Founders often over-invest in polish and under-invest in distribution. The truth is simple: the best product still fails without a repeatable path to reach people.

Why distribution wins

Distribution is the act of showing up consistently where your users already spend time. It is a system, not a campaign.

The compounding channels

• Content that teaches and earns trust
• Referrals that reward advocacy
• Communities that keep the loop alive
• Partnerships that borrow credibility

When polish matters

Polish matters when distribution starts working. The moment you get repeated attention, upgrade the experience so it retains and converts.

Start with a working channel, then refine the product. That order saves time and increases the odds of escape velocity.